Chewing Marsh-mallow
In the modern world in order to remain in a place, one needs to move quickly, and in order to develop, one needs to move twice quicker. On the basis of this principle, leaders of the company «Lisova kazka» made a decision to produce such a product, which does not have analogues in the country and which would be able not only to deliver veritable pleasure to candy hounds but also would help them to be healthy and cheerful.
Series of researches directed to more detailed study of world confectionary market were held in the company, in the context of the consumer preferences of the native user.
So, in the year of 2005 the production of marshmallow is started in the confectionary factory «Lisova kazka». Exactly this product conformed all main requirements of the experienced buyer, namely product must be delicious, original, unique and useful.
A chewing zephyr (such was the exact name given to novelty) enjoys a growing popularity in children’s and juvenile consumer segments. Possibility to buy a chewing zephyr in a package of 75 gr. allows taking it both while walking with friends and in school instead of breakfast. And such its properties as nourishness and low cal won?t leave mothers of our little candy hounds indifferent.
Technologists together with the department of marketing constantly optimize the assortment in order the buyers could always have the choice of unique tastes and forms.
Philosophy of product is simple Deliciously and Originally.