Новости

14 January 2016 was held a solemn line of FC "Arsenal" on the occasion of greetings for the young players with the past new year holidays.

Kharkiv Chamber of Commerce has awarded diploma Ltd. "PKG " Forest fairy tale " for active cooperation.

In the contest "Sweet triumph 2015" chewing marshmallow with taste of strawberry and gooseberry "Princess Fructolda" - LTD. "PCG "Lesnaya Skazka" has become the winner in the nomination "Triumph of quality".

10 September 2015, was held a solemn line of football club "Arsenal" on the occasion of opening the new football season.

Management of traffic police of Kharkiv region was visited by students of secondary schools of Kharkiv. For them, the traffic police held a single lesson of road safety in a playful way with the participation of children's collectives, LLC and PCG "Lesnaya Skazka" were treated to their delicious marshmallows.

On the Android operating system, there are currently more than 1 billion mobile devices worldwide. Google every new version of Android code named calls. The choice of code names is carried out according to the philosophy of Google: as smartphones and tablets make our life more enjoyable, in the names of Android should have something too nice, tender and tasty, so for each OS version, as code words, add the name of delicious desserts and sweets.

So the new version of the operating system for mobile platforms Android 6.0 M got the name Marshmallow.

Manufacting-confectionery group “Lesnaya Skazka” became a winner of the Ukrainian rating “Conscientious taxpayer” in food industry. The company was awarded with diploma and entered in archive-book “Conscientious taxpayers” for achievements and special deserts.

February 2015, MCG "Lesnaya Skazka" Co. LTD became a member of the Kharkiv Chamber of Commerce and Industry (KCCI).

On February 2, 2015 17-th anniversary of “Arsenal” stadium was celebrated. Company “Lesnaia Skazka” sponsored the event and provided sweet presents. Young and talented sportsmen received diplomas and sweet presents.

From the end of December all New Year holidays all contests held in Gorky Central Entertainment Park were sponsored by Company “Lesnaia Skazka”.

On December 12, 2014 products of TM “Lesnaia skazka” produced for Islamic countries’ market achieved “Halal” certificate.

Company “Lesnaia Skazka” sponsored the New Year Eve event in “French Boulevard” mall. Colorful laser ice show and appearance of child ensembles, sweet presents cheered up everybody.

"Lesnaya Skazka" trademark, being an organizer and a member of the Confectionery Union of Makers “Confectum”, introduced its production at the International Exhibition "Prodexpo 2014" held in Moscow.

On the 17th of November 2013 “Lesnaya Skazka” Company celebrated its birthday. 15 years have passed since the day of its foundation. Today Ltd Manufacturing – confectionery group “Lesnaya Skazka” has three production halls and is the first manufacturer in Ukraine developing new products under its own trade mark; together with “Konti” LLC, “Nestle Ukraine” LLC, “ROSHEN” and several other brands the company is a member and a co-founder of UKRKONDPROM Association, acts as an organizer and a member of the Confectionery Union of Makers “Confectum”.

Production and confectionary group “Lesnaya Skazka” took part in organization of festive events for children deprived of parental care and handicapped children.

Tea and “Lesnaya Skazka” sweets were served for children in a warm family atmosphere on Saint Valentine’s Day of year 2014 and on the seventeenth of February 2014 when an art workshop was held. “Lesnaya Skazka” acted as a “sweet sponsor” at both of the events carried out by Kharkiv Center of Social Services “Doverie”.

Manufacting-confectionery group “Lesnaya Skazka” became a winner of the Ukrainian rating “Conscientious taxpayer” in food industry. The company was awarded with diploma and entered in archive-book “Conscientious taxpayers” for achievements and special deserts.
In 1998 the company was reorganized into “Manufacturing – Confectionery group” Lesnaya Skazka” with director-general Vyacheslav Gulyaev.
The main target of the company was new competitive technologies launching in the confectionery industry, of the best European equipment and labor organization according to world standards.

Confectioners of company Ltd «Lisova Kazka» decided to congratulate the beautiful half of humanity from March 8. The event was dedicated to the International Women's Day, held on Thursday, March 7, at the main avenue of the Garden it. Shevchenko in Kharkiv. The main purpose of the event was to please the women to express their respect and prove that they are capable men for a world record. Supposed to make a confection length 65 m, since 65 represents a particular date. However, the product turned out a little longer - 68.2 meters chewing marshmallow diameter - 2.5 cm.

Unfortunately the last year has not brought increase of incomes of the population of Ukraine. But raw material and accordingly finished goods have risen in price. Thus share of cheap (weight) segment either remains stable or continues to grow on the confectionery market.

In connection to these tendencies ТМ «Lesnaya Skazka» increases export of flour confectionery on the territory of the CIS countries in 2010 and 2011. Market of Russian Federation remains the most interesting and highly liquid for us.

Incomes grow per capita in Russian Federation. It allows to increase volumes of confectionery market in natural expression. Import to Ukraine reduces for the same reasons meaning because of absence of purchasing capacity growth.

The confectionery group «Lesnaya Skazka» in the city of Belgorod is exclusive representative of ТМ «Lesnaya Skazka» of city of Kharkov.
Developing ТМ «Lesnaya Skazka» the company became logistical center for group of confectionery factories of Ukraine which gives to Russian consumer variety of confectionery novelties.
Confectionery group «Lesnaya Skazka» entered confectionery market of Russian Federation first of all with chewing marshmallow which is a unique product for the CIS and traditional in Europe.

1. How do you measure a present situation on confectionery market? How have change sales volumes in 2009 in comparison with the period of 2008 and first month of 2010 in comparison with the similar period of the last year ? If have changed what are the main reasons for it?
In my opinion the situation has changed on confectionery market for today. Confectionery of expensive segment are sold less. Confectionery of cheap price segment, especially the cheapest, began are sold much more. Also confectionery of foreign manufacture (delivered directly from abroad) have practically disappeared from shelves. In 2009 sales volumes have not changed, have not fallen and have not grown concerning our products. In the first month of 2010 everything is still stable. Basically sales from one shop have decreased and factory sales volumes «Lesnaya Skazka» have not changed in general due to widening of trading places at floor squares including entering the markets of Belarus, Moldova, Kazakhstan, Azerbaijan and so on.

- We bet on utility, high level of quality and thus – availability. A variety of forms and tastes of chewing marshmallow will be presented our buyer. As for flavoring differences there will be kinds of the product combined with other confectionery components, for example: chewing marshmallow covered with chocolate, with stuffing, with chewing jujube. Besides the company deduces on the market chewing marshmallow with natural useful additives, approved to sale in children's and school establishments.

Until recently company products «Lesnaya Skazka» were positioned under the trade mark with the same name in Russian retail.
And in 2010 the company has started to master intensively a new format – private label meaning output under own trade mark (OТМ) of networks. Chewing marshmallow (in Europe – marshmallow) ТМ «Lesnaya Skazka» competes successfully with western analogs. Production is certificated under standards of НАССР including Russia. OТМ is favourable a priori for Russian trading networks.

1. What are the main changes or new tendencies in the market of flour products you observe during 2009?
In my opinion, variety of flour confectionery kinds grows, their quality raises. Small and tiny manufacturers acquire more serious equipment and produce products of better quality, and also in bigger than earlier quantities: bun, biscuit cookies with stuffings and so on.
2. What is volume of the market in natural and monetary equivalents, who are basic players of the market?
3. How has changed import – export in the market?
Talking about production of western manufacturers we should admit that import is almost absent, export has improved in connection with hryvna falling.

Recently the market of flour confectionery has considerably extended: there many kinds and forms of sweets, new kinds of stuffing appeared etc. At the same time enterprises which have re-equipped the capacities , improved considerably quality of product and expanded production.

It is necessary to notice that now combined items (wafers with cookies, cookies with several kinds of stuffing, cookies with marshmallow etc.) are of great demand. From the beginning of this year the share of sales of low price segment confectionery has increased, accordingly demand for expensive products has decreased.

In 2010 ТМ «Lesnaya Skazka» has offered consumers four innovations. Chocolate-wafer sweet which is on sale «on weight» became the successful project. It confirms once again that the consumer isn't ready to buy expensive confectionery yet.

In 2009 we have started to produce “chewing marshmallow” under PТМ "Sladko" together with network "ATB-market" for the first time. The basic stimulus to start contract production became conditions of cooperation with network segment which essentially improve. First of all it concerns delay of payments and financial discipline of retailers and in the conditions of crisis there are probably the basic requirements of the manufacturer.